Childhood without violence


Childhood without violence

The campaign’s goal was to draw attention to the adult treatment of children and promote positive parenting practices in Latvia.

The campaign was launched in Latvia in October, 2006,and was held simultaneously in seven Eastern European countries - Latvian, Lithuania, Moldova, Poland, Ukraine, Bulgaria and Macedonia in a project "Childhood Without Abuse Towards a Better child protection system in eastern Europe".

Campaign included:

1.The opening event by Latvia’s ex-president Vaira Vike Freiberga.
2.Collaboration with “McCann Erickson Latvia” to distribute campaign in media
3.Charity campaign in cooperation with the magazine "Ieva"
4.Collaboration with "The Body Shop “where they sold specific goods, and informed buyers about the violence consequences in the family.
5.Seminars and conferences for professionals that work with children and who protect their interests.
6.International Training and supervisions
7. During October donation boxes were put in “Rimi” store network.
At the end of the campaign public study was made to determine campaign’s impact on the society.

In collaboration with Nobody`s Children Foundation, OAK Foundation, Foundation “Ziedot”, Council of Europe, Ieva, Rimi

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